Case Study / The Strike Debt Rolling Jubilee



In November 2012 The Sparrow Project was honored to partner with Strike Debt to develop a media strategy for the launch of the¬†Rolling Jubilee, a¬†campaign to purchase debt sold on shadow markets for pennies on the dollar then abolish it. ¬†With Strike Debt’s Rolling Jubilee we saw something transformative develop. ¬†Make no mistake about it, this was (and still is) a huge story, not because of savvy media direction, but because of the moral foundation on which the Strike Debt organizers built the Rolling Jubilee. ¬†Having raised over half a million dollars to purchase over 10 million dollars of distressed debt, this brilliant effort has received favorable coverage in the pages of The¬†New York Times,¬†Fast Company,¬†Forbes and other mainstream media outlets. A short roundup of media coverage has been posted in the section below.

For more information on the Rolling Jubilee visit



Occupy Wall St. Offshoot Aims to Erase People‚Äôs Debts –¬†The New York Times

The People’s Bailout: Occupy Wall Street Wants to Forgive Your Debt РTIME Magazine

Why Occupy’s plan to cancel consumer debts is money well spent¬†–¬†The Guardian

Finally, An Occupy Wall Street Idea We Can All Get Behind, The Rolling Jubilee –¬†Forbes

The People’s Bailout –¬†Up with Chris Hayes, MSNBC¬†

Occupy Wall Street Wants To Buy & Forgive Your Debt – Gawker

Occupy Wall Street Activists Buy Up Debt To Abolish It – The Nation

To Forgive Is Divine (Then Comes the Tax Bill)¬†–¬†Bloomberg Businessweek

Occupy, this time for the people’s debt¬†–¬†CNN

Occupy Wall Street: The rebels found their cause¬†–¬†CNN, Money

Occupy Abolishing Your Student Loans With Debt Market Magic¬†–¬†NYU Local


The People Bail Out the People –¬†Bill Moyers

Occupy‚Äôs New Offshoot Set to Cancel Millions in Medical Debts¬†–¬†Yes! Magazine

Occupy gets into the debt market¬†–¬†Salon

Sandy Didn’t Turn Occupy Into A Humanitarian Organization (mention)¬†–¬†BuzzFeed

With the Rolling Jubilee, Debt Activists Strike a Nerve¬†–¬†The Village Voice

Rolling Jubilee: How Does That Work?¬†–¬†In These Times

Occupy’s Trigger Moment¬†–¬†Adbusters

Occupy movements‚Äô latest project: Forgiving peoples‚Äô debt –¬†CBS 6, Virginia

Why Occupy’s Plan To Cancel Consumer Debts Is Brilliant¬†–¬†Business Insider

The Rolling Jubilee –¬†NBC 4

Occupy Wall Street Has An Ambitious Plan To Buy Distressed Consumer Debt And Forgive It¬†–¬†Business Insider

Rolling Jubilee: can a crowdsourced bailout of personal debt work? –¬†The New Statesman

OWS launches Rolling Jubilee¬†–¬†The Big Picture with Thom Hartman, RT

A people‚Äôs bailout: OWS seeks to ‚Äėliberate debtors‚Äô¬†–¬†RT, News

OWS bails out the 99 percent¬†–¬†RT, News

Tourettes Traders & Bleeping Bankers¬†–¬†The Keiser Report, RT

The deliciousness of Rolling Jubilee¬†–¬†Reuters

Occupy-Tied “Rolling Jubilee” Campaign Raises $100,000 to Cancel Debt –¬†Democracy Now!

Occupy Distressed Debt: Can We Save The World With Loan Forgiveness?¬†–¬†Slate

A Bailout for the People, by the People: Occupy Wall Street’s ‘Rolling Jubilee’ Eats Up Debt¬†–¬†GOOD Magazine

The People‚Äôs Bailout: Occupy Wall Street To Erase $1 Million In Debt‚ÄĒMaybe Even Yours¬†–¬†Fast Company

Rolling Jubilee: Buying Up Distressed Debt, Occupy Offshoot Bails Out the People, Not the Banks¬†–¬†Democracy Now!

Occupy Buys Up Debt¬†–¬†Huffpost, Live

Rolling Jubilee Offshoot Of Occupy Wall Street To Offer Debtors $1 Million Bailout¬†–¬†Huffington Post

Occupy Wall Street Group Effort Wants Consumer Debt to Vanish with Rolling Jubilee¬†–¬†Huffington Post

Strange Bedfellows: Occupy Wall Street and the Bill Collector!¬†–¬†Huffington Post

Strike Debt and Rolling Jubilee: The Debate¬†–¬†Dissent Magazine

Occupy Wall Street Is Buying And Paying The 99%‚Äôs Debt¬†–¬†Care 2

Occupy Wall Street Launches ‚ÄėRolling Jubilee‚Äô To Buy Up And Forgive Debt¬†–¬†Think Progress¬†

One year later, Occupy has a brilliant new plan: A people‚Äôs bailout¬†–¬†Death & Taxes

The Rolling Jubilee set to bail out the 99%¬†–¬†Digital Journal

Rolling Jubilee kicks off on November 15¬†–¬†Mother Nature Network

Occupy Wall Street buys up and cancels debt¬†–¬†The Economic Voice

A new direction to help people in over their heads¬†–¬†Mercury News, Silicon Valley

Strike Debt / Rolling Jubilee¬†–¬†The Portland Phoenix

Rolling where?¬†–¬†LBO News

Update on Strike Debt & ‚ÄúRolling Jubilee‚Ä̬†–¬†Baloon Juice

Debt Forgiveness Campaign Started by Occupy Wall Street¬†–¬†Independent Voter Network

Rolling Jubilee: Proclaim Liberty Throughout all the Land¬†–¬†Patheos

Rolling Jubilee: How Occupy Wall Street aims to bail out the 99% –¬†National Post

Occupy Wall Street Launches ‚ÄėRolling Jubilee‚Äô To Buy Up And Forgive Debt –¬†Nation of Change

Occupy’s New Offshoot Set to Cancel Millions in Medical Debts¬†–¬†Truth-Out¬†

Ocupa Wall Street inicia un programa de rescate de los deudores¬†–¬†La Tribuna Hispanica¬†(Spanish)

Bailout f√ľr Menschen¬†– News AT (German)

Strike Debt: una costola di Occupy punta a cancellare i debiti dei cittadini¬†–¬†First Online (Italian)