Chef Ayinde Howell believes that food — amazing, distinctive, plant-based foods — can create a dialogue that challenges the way our culture sees animals raised for food and along the way create tangible, peaceful, delicious alternatives on our plates. Wildflower, is a migratory pop-up restaurant project that will bring critically acclaimed vegan food into some of the most discerning venues. Like seed-born wildflowers in the field, the Wildflower project is a short-lived bloom of beauty that hopes to burst apathetic bubbles of grey with brilliant colors, unforgettable aromas, and warm feelings. Moreover, just like the wind-blown seeds of wildflowers in the field this pop-up project will be here today and gone tomorrow …off to a new city to conjure up a new dialogue, to challenge the cultural isms that enable the abuse of animals for food, through undeniably brilliant vegan meals that celebrate compassion. Wildflower is part vegan outreach, part health advocacy, and part traveling foodie roadshow. Ayinde’s first stop will be the exclusive Broadway East in Manhattan, NYC. To assure that the temporary nature of these pop-up restaurants has an element of permanence the entire process will be filmed and made interactive online, continuing the open-ended dialogue, one plate and conversation at a time.
Pledge to Fund Wildflower on Kickstarter.com! – Chef Ayinde Howell will need $17,000 to get the Wildflower project up and running. You can most directly help him reach his fundraising goal on Kickstarter.com by pledging towards the project HERE.
Help Spread the Word About Wildflower Through Your Blog, and Social Media Accounts! – Ayinde will need the help of bloggers, writers, press, and activists LIKE YOU in spreading the word about Wildflower. At first Wildflower will need your help promoting their fundraising efforts through Kickstarter.com, and once up and running Wildflower invites you to become part of the process by promoting the pop-ups and cultivating the seeds of vegan outreach when Wildflower comes to your city!
About Pop-Ups – Wildflower is the first all vegan pop-up restaurant. The trend of mobile food has expanded from food trucks to the pop-up concept—a great option that allows a chef to showcase his/her talents without the financial burden and risk associated with opening a restaurant. Already very popular on the West Coast, the pop-up is just making its way to the Big Apple with early success.
About Chef Ayinde Howell & Wildflower – What happens when a food blog takes its food to the streets? You grow a WildFlower! — A plant based pop up restaurant by Chef Ayinde Howell. WildFlower, being funded via micro-lending site Kickstarter.com will open for one week in late spring of 2011 the menu will rotate every night, exploring all different aspects of vegan cuisine from Bistro Style, Americana, Raw-Fusion and Brunch.
Howell, a life-long vegan and DIY green entrepreneur, has had his recipes published in the New York Times combines his 12+ years in restaurant experience with his new title of founder/content creator for the cult followed vegan food & lifestyle blog iEatGrass.com. Ayinde’s brand of activism takes place on the stove, breaking bread and no better place to exchange ideas than over a great meal. When Ayinde is not cooking he is filming and editing content for iEG. Howell and team at iEG are responsible for creating new recipes and engaging short form video content for the viewers. Ayinde take his flip camera along on most of his jobs and catches noted artists, celebrities, and everyday folks tasting creative, flavorful creations and happily confessing “I eat grass.”
With a rotating teaching spot at Whole Foods Bowery, food coaching Miss New York, a laundry list of TV appearances including BET’s 106 and Park, private clients living with chronic disease and critically acclaimed waffle brunch club, the Seattle’s Stranger Newspaper aptly titled Ayinde’s work ‘feeding the revolution’.
Ayinde has teamed up with a production company to film and produce a series of docu-sodes of the WildFlower concept as well as all the hectic work that goes into coordinating a pop up restaurant. The Wildflower docu-series will premier on www.ieatgrass.com summer 2011. For a look at Ayinde’s work & Wildflower’s menu visit ieatgrass.com